The process
|
Writer and Teacher
Call The Writer |
|
In order to write a newsletter on your behalf, a writer has to get to know you, your mission and your organization. Gather previous brochures, program books, press releases and other pertinent literature. Make sure the writer has these materials in advance of an initial interview. Bernadette Stockwell, publisher of Call The Writer, prepares the client by sending along a questionnaire. “I feel the questions offer a springboard to the interview and help get the client’s mind working,” Stockwell said. “The interview itself delves deeper and often uncovers a few jewels that become treasures for the articles.” Gather your logo and photos. Don’t think your work lends itself to photography? Think again. How often have you scanned through any written material without looking at the pictures and captions first? Readers enjoy the break that pictures provide in a field of words. Be available for follow up questions and to preview the newsletter prior to printing. Investing in a quality newsletter takes time and care. A beautiful newsletter will maximize your message and spread the good word about your organization and your cause. Questions? Please call Bernadette for more information. 508-254-5760. |
|
Bernadette Stockwell, MFA 508-254-5760 |
